Marketing Update from DSWNA!
In This Issue:
DSWNA Marketing & Media Plan 2010-11, Booking Form
Explore Our Shores Advertising Campaign
2010-11 DSWNA Strategic Highlights
2010-11 DSWNA Advertising Campaign
Atlantic Market
Travel/Trade Market & Media
Consumer Events & Trade Shows
Dot-com Markets
NS Tourism Media Plan 2010
Municipal & Community Pages on dswna.com
Visitor Information Centre brochure distribution - deadline Friday June 4th
Chronicle Herald Opportunities
Where to Guide
Nova Scotia this Summer
Share Nova Scotia Favourites
2010 Newspaper Advertising Program
novascotia.com - advertising opportunities
Adventures in Taste: How you can Participate! Visit their website for more information
* Please note: all invoices will be submitted to partners via email where possible
Brochure distribution at regional and local Visitor Information Centres
Current partners of DSWNA are able to have their brochures delivered to the 25 visitor information centres in the region. You'll notice on the partnership form that the deadline for the first distribution (June) is Friday June 4th so please arrange to have your brochures at the Kentville VIC/DSWNA satellite office (341 Main St. Kentville) or at the Lunenburg office (18 Dufferin St) by this date. The second distribution deadline is Tuesday July 20th. The cost for parters is $25. Please contact abartram@dswna.com or call (902) 678-1728 if you have any questions.
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Municipal & Community Pages - content needed
As part of our ongoing work to refresh our website content and provide visitors with the most accurate and up to date information, we are revamping all existing community pages and creating new Municipality Pages for the "Explore The Area" section of the Destination website.
We encourage each community, town and municipality in the region to gather together a handful of images, including crests and logos and a few paragraphs of text that best describes the most important and interesting aspects of your area, and to send them to Kevin Estey at kestey@dswna.com, to be included in this refresh.
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Thursday, May 27, 2010
Water Levels Low
N.S. dry spring equals low lakes
Last Updated: Wednesday, May 26, 2010 | 9:35 AM AT Comments14Recommend6CBC News
A record hot and dry spring in Nova Scotia means that the province's more than 5,100 lakes are getting low already.
Mike Taylor, who walks his dog regularly at Long Lake in Halifax, has noticed the drop.
"I haven't seen it this low ever before, and I've been coming here for years - six or seven years. For this time of year, it's pretty amazing how low it is," he said Tuesday.
According to Environment Canada, 2010 has so far been the driest year on record in the Maritimes.
For example, Halifax's Stanfield International Airport has received barely one half of its normal rain and snow. At the same time, the average temperatures were between one and three degrees above normal.
The province doesn't monitor water levels in rivers and lakes, but Dave Doggett of novascotiafishing.com can see the difference.
"It's the lowest I've ever seen in my 25 years of angling," Doggett said.
Many municipalities in Nova Scotia, including Halifax Regional Municipality, draw their drinking water from lakes.
Carl Yates, general manager of Halifax Water, said dams are so far keeping the utility's reservoir topped up.
"Right now, our lakes are full. We're not spilling anything, but we don't spill if we don't have to at this time of year to make sure we start the season full to the gunwales. And, right now, we're full to the gunwales," Yates said.
He said dry years are all part of the natural cycle. But, if there were several back-to-back dry years, the public could face more aggressive conservation measures.
Read more: http://www.cbc.ca/canada/nova-scotia/story/2010/05/26/ns-lakes-water-low.html#ixzz0pAvdzHwn
Last Updated: Wednesday, May 26, 2010 | 9:35 AM AT Comments14Recommend6CBC News
A record hot and dry spring in Nova Scotia means that the province's more than 5,100 lakes are getting low already.
Mike Taylor, who walks his dog regularly at Long Lake in Halifax, has noticed the drop.
"I haven't seen it this low ever before, and I've been coming here for years - six or seven years. For this time of year, it's pretty amazing how low it is," he said Tuesday.
According to Environment Canada, 2010 has so far been the driest year on record in the Maritimes.
For example, Halifax's Stanfield International Airport has received barely one half of its normal rain and snow. At the same time, the average temperatures were between one and three degrees above normal.
The province doesn't monitor water levels in rivers and lakes, but Dave Doggett of novascotiafishing.com can see the difference.
"It's the lowest I've ever seen in my 25 years of angling," Doggett said.
Many municipalities in Nova Scotia, including Halifax Regional Municipality, draw their drinking water from lakes.
Carl Yates, general manager of Halifax Water, said dams are so far keeping the utility's reservoir topped up.
"Right now, our lakes are full. We're not spilling anything, but we don't spill if we don't have to at this time of year to make sure we start the season full to the gunwales. And, right now, we're full to the gunwales," Yates said.
He said dry years are all part of the natural cycle. But, if there were several back-to-back dry years, the public could face more aggressive conservation measures.
Read more: http://www.cbc.ca/canada/nova-scotia/story/2010/05/26/ns-lakes-water-low.html#ixzz0pAvdzHwn
Labels:
water Nova Scotia climate
SWSDA Under Fire
Report blasts south shore authority
Proper accounting procedures not followed at SWSDA
Last Updated: Wednesday, May 26, 2010 | 6:14 PM AT
CBC News
The report criticized the way CEO Frank Anderson's organization was run. (SWSDA) An audit firm hired by the Nova Scotia government has found serious deficiencies at the South West Shore Development Authority.
Ernst and Young's report was released Wednesday. It suggests there was little control over the way CEO Frank Anderson ran the authority and another group, the Yarmouth Area Industrial Commission.
Ernst and Young said the board of directors had no clear mandate, lacked key skills and had little information on which to base decisions.
The authority is a regional development agency that represents nine towns, including Yarmouth and Shelburne.
The 73-page document examined the administration of the regional development authority from January 2008 to February 2010, the sale of the Shelburne Youth Centre and the relationship with the Yarmouth Area Industrial Commission.
The province was the authority's biggest funding partner.
Percy Paris, the minister of economic development, briefed reporters about the audit Wednesday afternoon.
"The question is, are taxpayers out of money? And I would say no, not that we know of," he said.
"However, having said that, is there still monies that are owed people in Yarmouth? Absolutely. Proper accounting procedures were not followed."
$500,000 missing
The report found the board of the organization didn't have the necessary skills or information to oversee the running of the development authority.
Paris said those who are owed money should sue the authority to try to recoup their losses.
The government audited the authority's books after irregularities in their accounting procedures were found by the Ombudsman's office.
Neal Conrad, executive director of community and rural development, says the authority owes or cannot account for close to $500,000.
"Board effectiveness and oversight needs significant improvement and immediate attention," the report states.
It calls for the hiring of a board advisor to help implement the report's recommendations.
Those recommendations include the creation of a board mandate, a code of conduct and a CEO position description. It also urges the board to develop executive policies that clearly set out the parameters in which the CEO can operate.
"The board has started the process of reviewing this report and has already started to act on these findings," said Phil LeBlanc, chairman of the South West Shore Development Authority.
Proper accounting procedures not followed at SWSDA
Last Updated: Wednesday, May 26, 2010 | 6:14 PM AT
CBC News
The report criticized the way CEO Frank Anderson's organization was run. (SWSDA) An audit firm hired by the Nova Scotia government has found serious deficiencies at the South West Shore Development Authority.
Ernst and Young's report was released Wednesday. It suggests there was little control over the way CEO Frank Anderson ran the authority and another group, the Yarmouth Area Industrial Commission.
Ernst and Young said the board of directors had no clear mandate, lacked key skills and had little information on which to base decisions.
The authority is a regional development agency that represents nine towns, including Yarmouth and Shelburne.
The 73-page document examined the administration of the regional development authority from January 2008 to February 2010, the sale of the Shelburne Youth Centre and the relationship with the Yarmouth Area Industrial Commission.
The province was the authority's biggest funding partner.
Percy Paris, the minister of economic development, briefed reporters about the audit Wednesday afternoon.
"The question is, are taxpayers out of money? And I would say no, not that we know of," he said.
"However, having said that, is there still monies that are owed people in Yarmouth? Absolutely. Proper accounting procedures were not followed."
$500,000 missing
The report found the board of the organization didn't have the necessary skills or information to oversee the running of the development authority.
Paris said those who are owed money should sue the authority to try to recoup their losses.
The government audited the authority's books after irregularities in their accounting procedures were found by the Ombudsman's office.
Neal Conrad, executive director of community and rural development, says the authority owes or cannot account for close to $500,000.
"Board effectiveness and oversight needs significant improvement and immediate attention," the report states.
It calls for the hiring of a board advisor to help implement the report's recommendations.
Those recommendations include the creation of a board mandate, a code of conduct and a CEO position description. It also urges the board to develop executive policies that clearly set out the parameters in which the CEO can operate.
"The board has started the process of reviewing this report and has already started to act on these findings," said Phil LeBlanc, chairman of the South West Shore Development Authority.
Labels:
Southwest Shore SWSDA
Bear River Farmer and Artists Market
Bear River Farmers and Artists Market opening
Flora Doehler | May 27, 2010 at 6:19 pm | Categories: Bear River Board of Trade, artists, gardening | URL: http://wp.me/pfgTD-76
June 13 - 1-4 pm Grand opening of Bear River Farmers and Artists market. On the waterfront. Produce, artisans, musician Bob Snider, face painting, smokin' with Jeff.
info: 467 0469
Flora Doehler | May 27, 2010 at 6:19 pm | Categories: Bear River Board of Trade, artists, gardening | URL: http://wp.me/pfgTD-76
June 13 - 1-4 pm Grand opening of Bear River Farmers and Artists market. On the waterfront. Produce, artisans, musician Bob Snider, face painting, smokin' with Jeff.
info: 467 0469
Labels:
Bear River farm markets
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