UNESCO Southwest Nova Biosphere Reserve An official visit to Canada by Zurich-based New7Wonders Foundation has reignited national interest in the global competition, and refocused the spotlight on the country’s single contender, the magnificent Bay of Fundy. Spearheaded by Terri McCulloch, manager of the Bay of Fundy Tourism partnership, the VIP visit was a hot media topic this week.
“It’s one thing to see pictures and read about Canada’s Bay of Fundy, it is quite another to experience the world’s highest tides and to walk the ocean’s floor at low tide," declared Jean-Paul de la Fuente, Director of the New7Wonders Foundation. "It is a worthy candidate that the whole of Canada should be proud of," he continued. "The Bay of Fundy has qualified through popular vote to become Canada’s sole national representative worldwide.”...
Friday, April 16, 2010
Workshops for Community Organizers
Full-day media training workshops for community organizers in four locations in Nova Scotia. Workshop Dates and Locations: Annapolis Royal Monday, Nov. 23 Check-in & Coffee 8:30 AM 9:00 AM-4:30 PM Annapolis Royal Firehall 5 Saint Anthony Street Annapolis Royal, NS Truro Wednesday, Nov. 25 Check-in & Coffee 8:30 AM 9:00 AM-4:30 PM Nova Scotia Agricultural College 40 Horseshoe Cr., Truro, NS (Jenkins Hall: Riverview Room) Halifax Tuesday, Nov. 24 Check-in & Coffee 8:30 AM 9:00 AM-4:30 PM Continuing Technical Education 5269 Morris Street Halifax, NS (Room 121A) Sydney Friday, Nov. 27 Check-in & Coffee 8:30 AM 9:00 AM-4:30 PM Southend Community Centre, 28 Hillview Ave., Sydney, NS (Woodill Room) Workshop Description: Working with media involves a variety of activities from creating a media kit, to developing and maintaining a communication plan, to building on-going relationships with mainstream and alternative media, to immediate tasks such as pitching stories to the media and interviewing. This one-day training session is ideal for individuals/organizations intending to do any outreach to media. The goal of this workshop is to acquaint participants with the functions of the news media and equip them with basic skills, which they can immediately apply to advancing education, publicity, and advocacy goals of their organizations.You’ll learn: the inner workings of the media – Who are the media, What do they do and why it matters; Leveraging media opportunities – How to place a story in the paper; How to prepare a media kit; Tools and techniques for communicating with media – The difference between an advisory, a press release, a PSA; and How to get your message across – Developing key messages that count. Workshop fees include nutrition breaks, lunch and a media toolkit binder of reference material and templates. Funding has been generously provided by Mountain Equipment Coop. Workshop Agenda: 8:30-9:00 AM – Registration 12:45-1:50 PM – Exercise: Create compelling materials 9:00-9:45 AM – Welcome, Introductions & The Nova Scotia Media Context 1:50-2:00 PM – Break 9:45-10:50 AM – Understanding the Media: The Basics of Media Relations and the Media Cycle 2:00-3:15 PM – Key Messages & Case Studies of successful media campaign 10:50-11:00 AM – Break 3:15-3:45 PM – Tamara’s Media Tips & Checklist 11:00-12:00 PM – Introduction to Media Materials & Preparing the Media Kit (Press release, advisory, PSA…) 3:45-4:15 PM- Sam’s Introduction to new media (Twitter, Facebook, & Blogging) 12:00-12:45 PM – Lunch 4:15-4:30 PM – Draw Prizes, Announcements & Evaluations Register now for the early bird rate. Space is limited. For more information and to register, please contact: Nova Scotia Environmental Network Address: 55 Willowbend Court, Halifax, NS, B3M 3L3 Phone: 902.454.6846 / FAX: 902.454.6841 Email: nsen@cen-rce.org / Website: www.nsen.ca Cut Please complete this form on both sides, detach and mail it together with the registration fee to the Nova Scotia Environmental Network (Early Bird: $40 NSEN members, $50 non-members) After Nov. 16th fee is $50/$60 Name Job Title/ Organization Address: Town/City Province Postal Code Work Phone Fax Email Choose your workshop date and location: Annapolis Royal Monday, Nov. 23 Halifax Tuesday, Nov. 24 Truro Weds. Nov. 25 Sydney Friday, Nov. 27 Food Allergies (please specify): Other Requirements (please specify): Media Training 101 Workshops
Workshop Presenters: Elizabeth Goldenshtein is a seasoned public and media relations professional with 12 years of combined journalism and communications experience with Optimum Cossette. Her media experience includes positions as a radio and TV news reporter and producer at two of Vancouver’s top-tier news outlets. Her communications experience includes three years as a corporate spokesperson – where she handled hundreds of media inquiries – and senior counsel in PR agencies in Toronto and Vancouver. As a coach in Optimum’s Media Training Program, Elizabeth develops media strategies based on a sound understanding of Canadian media and first-hand experience in interview techniques that will help clients communicate with passion, credibility, control and sincerity. Stephanie Nadalin brings more than five years of communications experience to Optimum. She leads and provides strategic direction on a number of corporate, retail and cause-related clients such as Metro Inc, Clean Air Foundation, Habitat for Humanity, Recycling Council of Ontario, Ontario Forestry Association and the government of Ontario. Stephanie’s experience as a provincial campaign and government communications advisor lends itself well to public relations. In the political arena, Stephanie authored and edited press releases from the offices of public officials, pitched story ideas to assignment editors and reporters, and coached public officials prior to media interviews and press conferences. Stephanie began her career with the Ontario government as a spokesperson and communications advisor to the Premier where she gained extensive experience in media relations, event planning, brand development, advertising and communications planning. Workshop Facilitators: Tamara Lorincz is the Executive Director of the Nova Scotia Environmental Network. Tamara has developed extensive media experience through her professional and volunteer work promoting progressive causes related to the environment, social justice, peace and women & children’s issues. She has been interviewed on the radio, in newspapers and on TV. She has published many letters to the editor and opinion pieces. She has been featured in the Globe & Mail, New York Times, CBC, CTV and CNN. She will share her media tips and strategies. Sam Juru is the Programs & Caucus Coordinator of the Nova Scotia Environmental Network. He came to Canada in 2001 from his native country, Zimbabwe. Sam’s training is in communications, facilitation and international development. He has been actively involved in working with various NGOs in Canada and overseas with Canadian international development agencies such as Canadian Crossroads International (CCI) and Atlantic Council for International Cooperation (ACIC). These international postings have been focused on designing and implementing communications strategic plans for community based organizations in different parts of Sub Saharan Africa. This work has included conducting media and public engagement trainings for professionals and volunteers in the NGO sector. Cut Are there any particular topics that you would like covered or questions that you would like answered by the presenters? Payment: registration fee includes participant media toolkit binder, nutrition breaks and lunch. Early Bird: $40 NSEN members, $50 non-members After Nov. 16: $50 NSEN members, $60 non-members Method of payment: cheque money order cash * Please make cheque or money order payable to the Nova Scotia Environmental Network and fax (902-454-6841) or mail to: NSEN 55 Willowbend Court Halifax, NS B3M 3L3 Cancellation Policy: Cancellations for registrations received in writing by Nov. 25 will get a refund less a $15 administrative fee.
Workshop Presenters: Elizabeth Goldenshtein is a seasoned public and media relations professional with 12 years of combined journalism and communications experience with Optimum Cossette. Her media experience includes positions as a radio and TV news reporter and producer at two of Vancouver’s top-tier news outlets. Her communications experience includes three years as a corporate spokesperson – where she handled hundreds of media inquiries – and senior counsel in PR agencies in Toronto and Vancouver. As a coach in Optimum’s Media Training Program, Elizabeth develops media strategies based on a sound understanding of Canadian media and first-hand experience in interview techniques that will help clients communicate with passion, credibility, control and sincerity. Stephanie Nadalin brings more than five years of communications experience to Optimum. She leads and provides strategic direction on a number of corporate, retail and cause-related clients such as Metro Inc, Clean Air Foundation, Habitat for Humanity, Recycling Council of Ontario, Ontario Forestry Association and the government of Ontario. Stephanie’s experience as a provincial campaign and government communications advisor lends itself well to public relations. In the political arena, Stephanie authored and edited press releases from the offices of public officials, pitched story ideas to assignment editors and reporters, and coached public officials prior to media interviews and press conferences. Stephanie began her career with the Ontario government as a spokesperson and communications advisor to the Premier where she gained extensive experience in media relations, event planning, brand development, advertising and communications planning. Workshop Facilitators: Tamara Lorincz is the Executive Director of the Nova Scotia Environmental Network. Tamara has developed extensive media experience through her professional and volunteer work promoting progressive causes related to the environment, social justice, peace and women & children’s issues. She has been interviewed on the radio, in newspapers and on TV. She has published many letters to the editor and opinion pieces. She has been featured in the Globe & Mail, New York Times, CBC, CTV and CNN. She will share her media tips and strategies. Sam Juru is the Programs & Caucus Coordinator of the Nova Scotia Environmental Network. He came to Canada in 2001 from his native country, Zimbabwe. Sam’s training is in communications, facilitation and international development. He has been actively involved in working with various NGOs in Canada and overseas with Canadian international development agencies such as Canadian Crossroads International (CCI) and Atlantic Council for International Cooperation (ACIC). These international postings have been focused on designing and implementing communications strategic plans for community based organizations in different parts of Sub Saharan Africa. This work has included conducting media and public engagement trainings for professionals and volunteers in the NGO sector. Cut Are there any particular topics that you would like covered or questions that you would like answered by the presenters? Payment: registration fee includes participant media toolkit binder, nutrition breaks and lunch. Early Bird: $40 NSEN members, $50 non-members After Nov. 16: $50 NSEN members, $60 non-members Method of payment: cheque money order cash * Please make cheque or money order payable to the Nova Scotia Environmental Network and fax (902-454-6841) or mail to: NSEN 55 Willowbend Court Halifax, NS B3M 3L3 Cancellation Policy: Cancellations for registrations received in writing by Nov. 25 will get a refund less a $15 administrative fee.
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ACIC Annapolis Royal
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