DATA News

Tourism Planning Framework
March 2008
Today’s Presentation
Tourism, Culture and Heritage – Tourism Division
Who’s Who in Tourism Development
Current initiatives
Funding programs and Development priorities
Tourism Division
Tourism Development
Bob Book, Director
Lisa MacIsaac, Acting Manager
Lori Blackburn, Tourism Development Officer
Heather Yule, Tourism Development Officer
Jennifer MacIntyre, Tourism Development Officer
Vacant, Tourism Development Officer
Mireille Roach, Acadian Tourism Officer
Jennifer Halliwell, Administrative Assistant
Response to changing times:
2010 Tourism Plan
The three key pillars:
Core experiences
Differentiate based on
experiences that match
our consumers’ passions
Focus on product areas
where Nova Scotia has
a competitive advantage
Core Experiences – Recent Initiatives
Connecting visitors with experiences
- Product Development Day
Destination development
- Experience Nova Scotia Tool Kit
- Outdoor Interpretation Guide
- Kiosk “how to” guide
- Bay of Fundy plan
- Roger Brooks Assessment
Core experiences – Recent Initiatives
Sustainable coastal development
- Communicating successes
- Develop coastal experiences
Industry Development
- Tourism Human Resource
Council
- Nova Scotia focused Best
Practices Missions
Tourism Development Investment Program
Destination Development
Tourism Planning
Interpretation Development
Tourism Infrastructure
Tourism Programming
Up to 50% of eligible project costs
Eligible Costs
Planning & Design
Capital Costs
Interpretation
Ineligible Costs
Land acquisition
Purchase of equipment
Operating Costs
Marketing Initiatives, Plans
Development Priorities

Destination Development
Destination / Community Planning
Living History – Making history come alive!
Attraction Development
Watchable Wildlife
Cultural Experiences
Beaches / Coastal
Hiking / Walking
Culinary and Wine
Sustainable / Responsible Tourism
Tourism Development Investment Program
Industry Development
Study Tours / Best Practice Missions
Seminars, workshops, conferences
Market-readiness Assessments
Strategic Community Tourism Planning
Professional Development
Up to 75% of eligible project costs
Development Priorities
Industry Development
Best Practice Missions
Gros Morne Institute for Sustainable Tourism
Bonavista Institute of Cultural Tourism
Market Readiness Programs
Study Tours
Training / Workshops
Nova Scotia Tourism Human Resource Council
Other stuff…
Environmental Assessments
Investment Portfolio
Business Counseling
Signage
Thank you!