DSWNA News

Marketing Update from DSWNA!

In This Issue:

Opportunities:


DSWNA Marketing & Media Plan 2010-11, Booking Form
Explore Our Shores Advertising Campaign
Travel packages/Travel Deals
Special Partner Deal!
Radio campaign, C100
Telegraph Journal
Chronicle Herald
DSWNA on-line advertising
Maritime Travel Saver Program, version francais - FREE!
The Arts Map - FREE listing!
Municipal & Community Pages on dswna.com
The 2011 Travel Guides to Canada - deadline November 8th, 2010
Culinary Tourism World Summit - early bird registration ends July 31st!
Brides 2011-Halifax Bridal Show, January 23rd, 2011
Market Canada to Australia
Share Nova Scotia Favourites
novascotia.com - advertising opportunities
Adventures in Taste: How you can Participate! Visit their website for more information
* Please note: all invoices will be submitted to partners via email where possible

Recent DSWNA Marketing & Promotions:

DSWNA hosts CTV's Live at 5
Look Live at 5 YouTube videos
Explore our Shores campaign
Newspaper Insert

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Explore our Shores campaign



This campaign is led by the Nova Scotia Department of Tourism, Culture and Heritage working in close partnership with Destination Southwest Nova Association. This is a multi-phase advertising campaign, focusing on targeting the Maritimes, that captures a range/volume of activities in Southwestern Nova Scotia. Advertising is supported by editorial, FAMS, social media etc. all tied together by a micro site built to highlight experiences and industry packages, www.exploreourshores.ca.



Travel Packages/Travel Deals

Promote your travel deals and packages on www.exploreourshores.ca for $30 + hst. Contact: Liz Morine, lmorine@dswna.com, 365-3105.



Partner Deal

If a partner of DSWNA purchases a $30 Travel Package space on the exploreourshores website, DSWNA will post that package on www.dswna.com and novascotia.com (if not there already).



C100 & Exploreourshores.com Halifax radio campaign - August 23rd- September 1st

C100 is excited to partner with Destination Southwest Nova this summer to give our listeners an opportunity to experience all that Southwest Nova Scotia has to offer.

As partner in this promotion, you will be features in a 6 week campaign that incorporates an on-air commercial schedule, weekly contesting executions, and an online microsite (Exploreourshores.com) that will detail area interests and events and individual offers from the participating sponsors with website links.

The promotion will focus on the five participating partners highlighting their specific offerings through the high frequency commercial schedule. The experiences each partner offers, combined with the contesting and online info, will give people a reason to get out and experience the area ultimately building the Southwest Nova Scotia brand among C100 listeners.



Cost: $2,000 + hst



Deadline: August 16th, 2010



Contact: Liz Morine, lmorine@dswna.com, 365-3105



Top of page


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Telegraph Journal - August – October advertisement/editorial campaign



Building on visitor awareness as well as leveraging specials and value add-on's, along with commitments from the province in this marketplace, 4 half-page editorial (lure) focusing on attractions and outdoor activities, and a half-page of partner spaces will be purchased in the Telegraph Journal.



Insertion dates (week of): August 5th, 19th, Sept 3, 17th, 31st, Oct 14th and 28th



Cost: $250.00 per insertion, 6 partners per insertion



Deadline: one week prior to publication



Contact:Contact: Liz Morine, lmorine@dswna.com, 365-